Design Thinking Playbook

Playbook Value Proposition

Packed with solutions and highly visual discussions to:

Explore the digitized future using new design criteria to create real value for the user
Foster radical innovation through an inspiring framework for action
Gather the right people to build highly motivated teams
Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective

Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications

Order

Needs

01 / HOW MIGHT WE..

How might we design the perfect design Thinking Playbook for makers, decision-makers and innovators, interested in the traditional, present and future success factors in a playful way?

02 / JOB-TO-BE-DONE

"If I were a decision maker, I want a design Thinking Playbook that I can give to all my management and all my employees, because I would be able to bring such a new way of thinking, methods and tools transversally into the organization."

03 / USE CASES

Future success factors:

Best Customer Experience through Artificial Intelligence
Big Data Analytics for new Customer Insights
Robots and machines as customers of tomorrow
Use Idea to Scale as a framework for innovation
Solve the problem

problematically
Implement successful and agile solutions successfully

Approach

04 / Users

The Playbook is the first book about design thinking that this mindset lives from the first to the last page. The Playbook comes from three typical design thinking users:

Peter is an innovation manager at a large corporation.
Lilly works as a design thinking and Lean start-up coach at a university.
Marc is an entrepreneur with a strong tech background.

05 / EXPERTS

Design Thinking is a typical interface science. Many experts from different fields apply design thinking and supplement their methods and approaches with the Thinking Mindset design.

In the Playbook, numerous experts share their knowledge and provide comprehensive insights into how we can successfully launch innovations for tomorrow.

06 / EDITORS

The playbook covers many digital innovation aspects and at the same time goes beyond digital:

Digital Transformation often start with a Design Thinking workshop. For new digital offerings, the Ecosystem needs to be designed. New digital offerings requires different design criteria. New organizational forms should based on a teams-of-teams structures. The processes shall be lean and agile. A new mindset should be defined by the organizations covering these aspects.